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How to Reinvent a Brand Without Losing What Makes It Special

How to Reinvent a Brand Without Losing What Makes It Special

by admin | Jan 5, 2015 | Case Studies, Event Promotions/Campaign Launches, Public Relations, Resources, Social Media

Don’t become something else to win new customers. Instead, become more of the thing you are passionate about. BY BERT JACOBS Chief Executive Optimist, The Life Is Good Company Featured in INC.com Jan 5, 2015 My brother John and I are neck-deep in the process of...

How to create newsworthy story angles

by admin | Jul 30, 2012 | Event Promotions/Campaign Launches, Public Relations, Resources

How to get maximum exposure for your news is the question. It all starts with creating unique ways to present the facts about your company and attract attention. Creating Newsworthy Angles Current Events: Look for positive ways to relate your company to topics that...

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